Bushnell’s newest family of optics ensure that you’ll always be primed and ready when the magic hour arrives. 

Bushnell’s new Prime™ collection sets the bar high for what you expect in your optics. Prime is engineered for today’s hunters and shooters who crave simplicity, stability, and results. Prime optics combine fully multi-coated lenses and low dispersion glass with the durability needed for any hunt. It’s all backed up by Bushnell’s exclusive EXO Barrier™ coating for protection against rain, snow, fog, and other challenging elements. Bushnell’s newest family ensures that you’ll always be primed and ready so you never miss a moment. 

The all new Prime optics have been purpose-built to give hunters additional minutes in the field. Each optic is engineered to enhance light transmission in low light situations so that you can see clearly when it matters most. Bushnell’s new lineup of hunting optics answer a common need shared by hunters everywhere. By focusing on the best mixture of glass, coatings, design, and standardized features - Bushnell has once again changed the definition of clarity. But they didn’t just stop there. Pushing the envelope even further, the Bushnell team of engineers created proprietary optical designs that the competition can’t match. They then improved the assembly process to ensure their standards for quality were met each and every time. Next, they instituted tougher recoil standards so that your optic can handle the abuse of the heaviest cartridges. Furthermore, Bushnell doubled-down on their testing procedures by focusing on Modular Transfer Function (MTF). Confirmed by third party validation, they quantitatively measured contrast and resolution through MTF to achieve the highest score possible. Then, they combined that with the untold years of hunting experience that the Bushnell team and ambassadors possess. Add it all together and the new line of Prime optics gives you that extra advantage that no one else can. 

EXO Barrier

Protecting your optics against the elements is a concern shared by every hunter. Regardless of what you hunt or where, the weather is always beyond your control. To help keep your optics protected, Bushnell’s engineers formulated the best lens coating ever developed – EXO Barrier.™ An improvement over RAINGUARD® HD, the new EXO Barrier coating molecularly bonds to the lens and fills microscopic pores in the glass. The result – an ultra-slick coating that repels, water, oil, fog, dust, and debris. Even rain, snow and fingerprints won’t stick. Built to last: the bonded coating will not fade from the passage of time or from the result of normal wear and tear. Quite simply, it’s the best lens coating technology that Bushnell has ever developed and it’s available on every model in Prime.

FEATURES:

CLARITY - The best resolution and contrast in all lighting conditions

SECOND FOCAL PLANE - Ensures accuracy at highest magnification 

LIGHT TRANSMISSION - Ultra Wide Band Coating enables optimum brightness and true colour in every lighting condition. 

VALUE - Industry-best technology at an affordable price. 

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